James' ability to deliver live copy is widely touted. In addition to James' approval, sponsors are chosen who can measure results. James says she will not promote any product in which she does not fully believe "which explains why I'm not rich" she quips. Income from the program is derived primarily from live endorsement commercials. In 2005, Philadelphia City Paper bestowed a similar award.
In 2006, Wired Magazine cited The Rollye James Show as having "the best bumper music". It's likely that instead of politics, a given listen to the program will produce a discussion about the history of Top 40 radio, or James' passion for obscure soul music, which are two categories where she is a recognized expert. Many listeners find the most interesting facet of the show being James willingness to tackle most any issue a caller might raise. She was instrumental in defeating the 2007 amnesty bill but warns her audience that it was a battle won with a war to go, as she implores them to stay involved. She regularly urges listeners to contact their representatives over various issues. Among several recurring themes are James' opinion of the blatant unfairness of Family Court (She regularly details outrageous abuses of non-custodial parents by a system which according to her is anything but "for the children"), the overreaching attitude of Child Protective Services ("The guideline should be, leave the kids with the parent unless you have reason to suspect they'll be dead by morning"), the meaning of the 2nd Amendment ("without it we won't have the other ten, or anything else resembling liberty, something our forefathers knew well"), and her frustration over the apathy of Americans which has enabled the government to circumvent the constitution. She often uses the war on drugs to explain selective enforcement. She is heated about her belief that rules and laws must be upheld and applied uniformly, if they are to exist at all. James often focuses on unfairness and injustice. Similarly, she refers to proposed legislation for term limits on politicians, as the "stop me before I vote again laws". Examples include her repeated reminder that the Patriot Act was not written on September 12 (suspending talk of whether government participated in the Septemattacks, she claims it is indisputable that they capitalized on it with the legislation written long before it), the battle cry of "It's For The Children" (as a weapon to instigate everything from smoking bans to internet censorship), and what she refers to as the "stop me from being stupid laws" which range from mandating seat belt use to prohibiting prostitution and drug use. ( December 2013) ( Learn how and when to remove this template message)Īmong her greatest pet peeves is the government continually capitalizing on the emotion of a situation in order to entice Americans to willingly give up civil liberties.
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